The mother of all adventures, the Mongol Rally is an epic journey across one third of the Earth's diameter in cars that most people would not consider adequate for doing the shopping or taking the kids to the school. On July 21st 2007, two hundred cars will depart from Hyde Park, London, trying to reach Ulan Bator, Mongolia, in less than four weeks, after crossing more than a dozen countries, five mountain ranges and two deserts. But the rally is not pure adventure because there is philanthropic purpose as well.